GRÂTTEAU

It’s not nostalgia — it’s evolution. The so-called momcut, once a shorthand for simplicity and suburban ease, is now being reimagined as one of the most refined hair statements of the season. What was once ordinary has become aspirational, its quiet power rediscovered through a new lens of modern femininity and generational continuity.

Style is not about repeating what was — it’s about remembering beautifully.”— Grâtteau Magazine

LOS ANGELES, CALIFORNIA – NOVEMBER 1: (From left to right) Kaia Gerber and Cindy Crawford attend the 2025 LACMA Art + Film Gala. Photo: Monica Schipper/FilmMagic Monica Schipper

The new momcut isn’t about imitating the past. It’s about re-shaping it. Clean silhouettes, sculpted layers, fringes that move with natural grace — every line feels deliberate, every volume measured. It’s not a haircut that hides behind trends; it defines them.

Photo by Taylor Hill/FilmMagic

Kim Kardashian’s transformation into a sleek pixie reminiscent of Kris Jenner’s iconic cut isn’t an accident. It’s continuity — a subtle conversation between generations. Kaia Gerber’s reinterpretation of Cindy Crawford’s legacy tells the same story: beauty as inheritance, reimagined through a modern lens.

What makes this evolution compelling is its honesty. The momcut doesn’t pretend. It’s confident, quietly sensual, free from excess. It reflects a shift in how we view femininity — less about perfection, more about presence. In its simplicity, there’s strength; in its restraint, a rare sophistication.

This is not a return. It’s a reflection.Between mother and daughter, between past and present, there lies a shared rhythm — familiar, affectionate, and new. The momcut captures that rhythm and turns it into form.

In the world of Grâtteau, it’s more than a haircut. It’s a heritage in motion.