In an unexpected turn for the world of luxury fashion, Jaden Smith, the American rapper and pop culture figure, has been appointed as Creative Director of Christian Louboutin’s men’s division. At just 27 years old, Smith will oversee men’s shoes, leather goods, and accessories — a role historically led by Christian Louboutin himself since 1991.
Photo :Jade Smith as creative director of Chris Laboutin’s
The news has sparked controversy among fashion insiders. Critics argue that placing a celebrity, with no traditional experience in haute footwear, at the helm of one of France’s most prestigious luxury brands is a risky, even reckless decision. Louboutin’s men’s line, representing 24% of the brand’s revenue, is renowned for meticulous craftsmanship, timeless design, and a legacy of elegance — qualities that fashion purists fear may be compromised.
Supporters suggest that Smith brings youthful energy and a pop culture perspective, potentially modernizing the brand and attracting a new audience. Yet the backlash is loud: many question whether a music and film career translates into the creative vision, technical understanding, and precision required to lead a historic luxury house.
Photo :Jade Smith
This appointment raises a provocative question: can a celebrity truly preserve and elevate the heritage of French haute footwear, or is this a misstep that may tarnish a century-long legacy? Fashion will be watching closely, but for many, the jury is already out — a bold experiment that could very well backfire.
GRÂTTEAU 